Aveda plans to further step up its sustainable packaging efforts through an alliance with AeroFlexx. According to a newly announced accord, the naturals company will become the first prestige beauty brand to commercialize the supplier’s curbside recyclable packaging refill technology on a global basis. The new refill packaging will debut with select Aveda products beginning in early 2027. “At Aveda, we believe packaging innovation must advance both sustainability and the guest expe...